Start with a strong foundation
Your custom Shopify e-commerce website begins with a consultation to learn your company's goals, strengths and weaknesses. The initial comp is designed based on this conversation, and when the time comes to start building your site, we start with an empty framework and build from there.
Pre-built themes are great for those with a smaller budget or an accelerated launch time, but will never provide you the exact e-commerce site your business needs. One of the biggest issues with a pre-built theme is the code bloat that is found to harm your site. When a company makes a pre-built theme, they may build upon the previous without removing irrelevant elements. This leads to bloated, unnecessary lines of code, and longer page loads. One theme must accommodate hundreds of different types of websites, not yours specifically.