This article discusses a unique approach to providing unique customer service; Place yourself in your clients shoes. Paul Hanna started Bare Bones and quickly learned the 2% conversion rate is real, customers want to connect, and you should design a special experience. Red Plug Design did this with WhatGlyph.com to get a better idea of how to best provide e-commerce services and recommendations to clients.

The best take away is the math Paul provides to know how you can profit from the small 2% conversion average by understanding the number of visitors and how to attract them:

Desired Profit per Week ( Profit from Sale x Needed Sales ) = Conversion per Week ( Visitors per Week - 98% of Non-Conversions )
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