Google Analytics can provide you with a wealth of information, but all of that information can be intimidating. How do you know if you are looking at the stats that will directly affect your bottom line?

Ivan Kreimer over at Receiptful lists the top 7 reports you should be paying attention to in order to find the leaks in your sites cash flow:

  • Funnel Visualization Report
  • Page Load Time Report
  • Exit Rate per Page Report
  • Shopping Behavior Analysis Report
  • Checkout Behavior Analysis Report
  • Conversions per Device Report
  • Conversions per Traffic Source Report
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